EASYPARK

Park and pay faster than ever before

No more fumbling for your phone or waiting for apps to load. The EasyPark App Clip lets you pay for parking instantly, so you can get on with your day.

Problems identified

EasyPark's current onboarding process presents a significant barrier to entry for new users. The mandatory account creation with phone number verification and multiple steps (8) can be time-consuming and frustrating, especially for those who may only need to use the service once.

Easy park?? It was easy to park when I didn't have to download apps spend 10 minutes just trying to pay for parking." ~ App store review
"Another bs app that makes simple task more complex then it need to be. Ticket machines ffs" ~ App store review
"Awful app. Can't even sign up - asks for my number then asks for TCS and c's, then repeats after submitting. Now I have to park somewhere else." ~ App store review
Solution design

Let's delve into the solution

To address user frustration with EasyPark's lengthy onboarding process, we leveraged App Clips to create a streamlined parking payment experience. By reducing the number of steps required to complete a transaction, users can now quickly and easily pay for parking without the need for full app installation or mandatory account creation. This solution directly addresses user feedback regarding the time-consuming nature of the previous onboarding process, making parking payment simpler and more accessible. Additionally, we updated the form filling process with native input fields for a smoother and more intuitive user experience.

Immediate Gratification: We've eliminated unnecessary steps and potential roadblocks to ensure users can quickly and effortlessly achieve their goal: paying for parking.

BEFORE REDESIGN
AFTER REDESIGN

Higher Conversion Rates:  By showcasing the app's core functionality and benefits upfront, we aim to increase user interest and encourage full app downloads.

Next Redesign

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