Allowing customers to stay updated on live fights, even when you're away from the app.
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Users want to stay informed about the progress of live fights, even when they are not actively watching. Live Activities provide real-time updates and easy access to the action. Real time updates is a very common user mission when it comes to sports apps as users want to know what's happening even when they can't watch.
"It is the biggest pain to know the next main fights using this app only. Like we see some prelim stuff and then we see post fight interview scheduled, but where is the ad for main card within the app? It’s too hard for the average busy human to know what is going on." ~ App store review
"With the new update I can no longer see the fight card for upcoming events. One of the main reasons I still have the app." ~ App store review
To enhance user engagement and address the need for real-time updates in the UFC app, we introduced Live Activities. This feature allows users to stay informed about live fight progress, even when outside the app without the heavy burden of streaming a video (especially if you're out and about). By providing continuous updates and easy access to fight details, Live Activities cater to the common user mission of staying connected to live sports events. This solution directly addresses user feedback regarding difficulty in tracking upcoming fights and accessing real-time information, ultimately improving user satisfaction and app engagement.
Psychological Impact: The curiosity gap is that feeling of wanting to know what happens next. Live Activities tap into this by providing constant updates, keeping you engaged and wanting more.
Behavioural Impact: Live Activities keep you coming back for more, with real-time updates and easy access to all the fight details. It's all about keeping you in the loop and making it super simple to follow live events.
UI Components: The Live Activity Widget! It helps when you're go-to spot for all the latest info and action. This is great when a customer is seeking constant updates e.g. sports, foods delivery apps
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