Uplifted the UFC fight Pass searching experience and home page architecture to provide a more intuitive and efficient way to find the fights you want.
Users struggle to find the content they are looking for, including upcoming fight cards, specific fights, and fighter profiles. The app's navigation and search functionality need improvement.
"It is the biggest pain to know the next main fights using this app only. Like we see some prelim stuff and then we see post fight interview scheduled, but where is the ad for main card within the app? It’s too hard for the average busy human to know what is going on."
"First it was easy to find the card for ufc. Now i can’t find it. I removed the app" ~ App store review
"Recent update removed the ability to look at upcoming cards. Would appreciate having that back, tempted to delete if that doesn’t come back." ~ App store review
To address user frustration with content discoverability in the UFC Fight Pass app, we implemented a comprehensive redesign focused on enhancing search and navigation. This included improving the homepage layout for clearer visibility of upcoming fight cards and featured content. We also optimised the search functionality to allow users to quickly find specific fights, and other relatable content. Additionally, we enabled access to PPV events directly within the app, streamlining the process for users to purchase and view events. These changes aim to improve content discoverability, enhance user satisfaction, and increase engagement with the platform.
Information Foraging Theory: Our enhanced search and navigation are designed to align with Information Foraging Theory, enabling users to efficiently locate desired content by minimising effort and maximising relevance.
Behavioural Impact: The streamlined search and intuitive navigation improve content discoverability, reducing friction in the user experience. This leads to increased engagement with fights, fighter profiles, and PPV events.
UI Components: Key UI components, including buttons, icon buttons, input fields, cards, images, and radio buttons, have been optimised to support seamless and intuitive user interaction.
Next Redesign
