Validating the concept for a social travel app resulted in 92% of users expressing positive sentiment and 84%
Aussie Tripper is a startup that aims to connect travellers through shared experiences. They envisioned a platform where users could discover and share unique travel experiences, plan trips collaboratively with friends, and seamlessly book everything in one place. Think Airbnb, but with a focus on curated adventures and social interaction.
We helped them validate their concept for a social travel app that allows users to discover, plan, and share unique adventures, all while fostering a sense of community.
Of users in expressed positive sentiment around the concept and its overall usability
Of users expressed a strong intention to use Aussie Tripper for their next trip, indicating high potential for adoption.
The COVID-19 pandemic severely restricted international travel, leaving many Australians feeling isolated and disconnected from the wider world. This presented a unique challenge: how to foster a sense of exploration and connection within the confines of domestic borders.
We conducted a thorough analysis of existing social travel platforms to identify opportunities and best practices. This research helped us understand the competitive landscape and inform our design strategy.
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To ensure a cohesive and visually appealing experience, we developed a basic style guide for the app, including color palettes, typography, and UI elements. This guide served as a foundation for the app's visual identity.
We created a fully interactive prototype and integrated it into a compelling pitch deck. This allowed Aussie Tripper to effectively demonstrate the app's functionality and value proposition to potential stakeholders and investors.
The Aussie Tripper app is a social travel platform designed to connect travellers and inspire unique adventures. It provides a user-friendly interface for discovering, planning, and sharing travel experiences, fostering a sense of community among like-minded individuals.
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Recognising the importance of social interaction in travel planning, we incorporated features that allow users to easily invite friends, share itineraries, and collaborate on trips, making group travel planning effortless and enjoyable. User testing confirmed the strong appeal of these collaborative features, leading us to prioritize them for the MVP.
The app's onboarding experience welcomes users with stunning visuals of iconic Australian landmarks, sparking excitement and a delight moment.
The Aussie Tripper project was a fulfilling journey of discovery and connection, and we're proud to have helped a startup bring their vision to life. We believe Aussie Tripper has the potential to become a leading social travel platform, connecting travellers and fostering a vibrant community of adventure seekers.
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Recognising the importance of social interaction in travel planning, we incorporated features that allow users to easily invite friends, share itineraries, and collaborate on trips, making group travel planning effortless and enjoyable. User testing confirmed the strong appeal of these collaborative features, leading us to prioritize them for the MVP.